01
Independent first
The verified-independence filter is the core product.
Our principles
Discovery without the usual distortions.
The product only has a reason to exist if its rules stay clear when commercial pressure arrives.
02
Ranking is not for sale
Participating businesses cannot buy higher public position.
03
Discovery, not judgement
No star-rating system or open review feed in the pilot.
04
Verification has to mean something
The place mark is based on eligibility, not whether a business paid for it.
05
Maintain what is stable
Hold slow-changing facts and link out for live information.
06
Evidence, not surveillance
A scan is not a sale. A direction request is not footfall.
Place identityMake local character easier to find.
Fair visibilityDiscovery without auctioning attention.
Honest evidenceUseful reporting with the caveats left attached.